"The most effective email subject line of the 2012 US presidential campaign began with one word: Hey. That’s the finding of the massive Obama campaign operation known as “The Cave.” That and many other startling findings are detailed in a report on how the Obama campaign went about re-electing a president who boasted a record of failure and divisiveness.The Cave was to US politics what the Hubble Space Telescope would have been to Neanderthals: An advancement so profound that it verges on magic.
It was also a very non-traditional approach to politics, in that it was less consultant driven than it was data and ability driven."
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