US Military vs. French media — who will win?

Don't shop at Borders...and read this post by journalist Michael Yon:

"Service members have been complaining for years that they get a bad rap in the press. This is a moment of truth. Our service members, veterans and their families could topple a spin-staggered French mega-heavyweight that denigrates them with Shock, while seducing them with Car and Driver, Road and Track, Woman’s Day, Flying, Boating and others. If our people are willing to kick HFM off the bases, the world media is watching. US Military vs. French media — who will win?"