Wednesday, May 16, 2012

Why is Google so mean to business owners?

...other than that Lefties generally penalize businesses on principle (unless they are big corps with lots of money to extort):'s my considered opinion that Google just makes the whole thing too hard for busy local business owners. I've compared Google before to a circus ringmaster, requiring local business owners to jump through a series of flaming hoops if they want to participate - and, in fact, even if they don't want to participate. Remember that Google started their local business index by creating listings of businesses without any permission from the business owners, themselves. Suddenly, the average local business owner began to become aware that there was a giant, visible advertisement of his company on the web that he hadn't authorized and that was very likely to contain incorrect data about his business. The hoop jumping began.

Over the years, business owners have had to stretch and squish themselves into a variety of odd postures to adhere to Google's ever-changing guidelines, partly out of a wish to be visible, but also out of fear that if they don't get it right, their businesses will surely suffer. While the benefits of visibility in Google's local results are tremendous, you don't have to dig deep to encounter strong, negative sentiment about their manner of interacting with the local business community.

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